"Whai muri i te mahi tāpiri i te pō, kua taunga ahau ki te kai i tētahi kohua wera e whakamahana ana i a ia anō, ki te tunu rānei i tētahi putea nūru ngata hei whakamāmā i taku hiakai." I kōrero a Ms. Meng o te whānau Beipiao ki te kairīpoata o "China Business Daily". He watea, he reka, he iti hoki te utu nā te mea e pai ana ia ki te watea. He take mō te kai.
I taua wā anō, i kitea e te kairīpoata kua arohia te huarahi kai tere me te ngāwari. Nō nā tata nei, kua oti i te waitohu kai tere "pēke tunu kai" me te waitohu kai tere "Bagou" ngā wāhanga hou o te pūtea. E ai ki ngā tatauranga kāore i oti mai i te kairīpoata, mai i te tau kua hipa, kua neke atu i te 1 piriona yuan te tapeke o te pūtea mō te huarahi kai tere me te ngāwari.
He tokomaha ngā tāngata i uiuitia e whakapono ana ko te tere o te whanaketanga o ngā kai ngāwari me ngā kai tere he pānga ki te ōhanga noho-ki-te-kāinga, te ōhanga mangere, me te whakapai ake i te hangarau. Kua kore e taea te karo i te whanaketanga iti.
E whakapono ana te kaitātari ahumahi kai o Haina, a Zhu Danpeng, he nui tonu te wāhi hei whanaketanga mō te mākete kai ngāwari me te kai tere ā muri ake nei. I kī atu anō ia, "I te mea kei te haere tonu te painga taupori o te whakatupuranga hou, ka tere te tipu o te kai ngāwari mō te 5 ki te 6 tau."
Ara Wera
"I ngā wā o mua, i puta ake te whakaaro ki ngā nūru inamata me ngā nūru inamata i te wā e kōrero ana mō te kai ngāwari me te kai tere. Nō muri mai, i te rongonuitanga o ngā nūru ngata puta noa i te Ipurangi, he maha ngā wā i hokona ai. Tērā pea nā te rapu pinepine. I tūtohu te tūāpapa hokohoko ipurangi i ētahi atu hua kai inamata kia rite ki ngā hiahia whaiaro. I kite noa ahau he maha ngā waitohu hou me te whānuitanga o ngā kāwai," te kōrero a Ms. Meng ki ngā kairīpoata.
E ai ki a Ms. Meng, i ngā tau tata nei, kua whānui haere tonu te ao o ngā kai ngāwari me ngā kai tere, ā, kua piki haere te maha o ngā kaitākaro e whai wāhi ana. E ai ki ngā raraunga a Tianyancha, neke atu i te 100,000 ngā umanga e mahi ana i roto i ngā "kai ngāwari". Hei tāpiri, mai i te tirohanga kai, he mārama te tere tipu o ngā hoko o ngā kai ngāwari me ngā kai tere. E ai ki ngā tatauranga mai i Xingtu, i te wā o te whakatairanga "6.18" i mutu noa nei, kua piki ake ngā hoko o ngā kai ngāwari me ngā kai tere ipurangi mā te 27.5% i ia tau.
Ko te tere o te whanaketanga o te kai ngāwari me te kai tere he mea akiaki e ngā āhuatanga maha. E whakapono ana a Xu Xiongjun, te kaiwhakaū o Jiude Positioning Consulting Company, "i raro i te awe o ngā wehewehenga pēnei i te ōhanga noho-ki-te-kāinga, te ōhanga mangere me te ōhanga takitahi, kua tere te pikinga o te kai ngāwari me te kai tere i ngā tau tata nei. I taua wā anō, kei te haere tonu te kamupene ki te whakauru i ngā hua ngāwari me te utu-whai hua, ā, e whakaatu ana tēnei i te ia o te umanga kai ngāwari me te kai tere."
I kī a Liu Xingjian, te hoa whakatū o Daily Capital, ko te hua o te umanga he mea nā ngā panonitanga o te tono me te tuku. I mea ia, "Kua rerekē ngā tikanga hoko i ngā tau tata nei. Nā te kanorau o te tono a ngā kaihoko kua puta ake ngā hua hou. Hei tāpiri, e pā ana hoki ki te whanaketanga ahumahi me te whakapai ake i te hangarau."
I muri i te pikinga o te tono a ngā kaihoko, kua tipu te ara kai tere me te watea ki te ara taumata 100 piriona. I roto i te "2021 Convenience and Fast Food Industry Insight Report" i tukuna e CBNData, e tohu ana ko te mākete ā-rohe e matapaetia ana ka neke atu i te 250 piriona yuan.
I roto i tēnei horopaki, i ngā tau e rua kua pahure ake nei, kua puta tonu ngā purongo mō te pūtea i runga i te ara kai tere watea. Hei tauira, i oti tata nei i a Bagou te rauna pūtea Pre-A o ngā tekau miriona yuan, ā, i oti anō hoki i a Cooking Bags te rauna pūtea Pre-A o te tata ki te 10 miriona yuan. Hei tāpiri, kei te whai a Akuan Foods ki te hokohoko tūmatanui i muri i te whakaoti i ngā rauna pūtea maha. Kua oti i a ia e 5 ngā rauna pūtea i roto i ngā tau e toru mai i a HiPot, tae atu ki a Hillhouse Capital me ētahi atu umanga haumi rongonui.
I kī a Liu Xingjian "he painga ō ngā waitohu hou me ngā waitohu matatau kua whiwhi pūtea mō te mekameka tuku, te hangarau, me te mārama ki ngā kaiwhakamahi. Hei tauira, mā te whakauru i te mekameka tuku pūtake, te arotau i te raina utu, me te whakapai ake i te wheako kai a ngā kaihoko mā roto i ngā whanaketanga hangarau, me ētahi atu, me mārama hoki ki ngā hiahia o ngā kaiwhakamahi. Ko te kaupapa matua o te hua ko te arotau tonu i ngā hua mō te whai wāhitanga, te reka, me te whai hua o te utu, ā, he pai te mahi a ēnei hua i runga i ngā reiti hoko me te hoko anō hihiri."
Ngā Wāhanga Mākete Petipeti
I rapu te kairīpoata i ngā tūāpapa hokohoko ipurangi, ā, i kitea he whānuitanga o ngā hua kai tere me ngā hua watea i tēnei wā, tae atu ki te kohua wera-whakamahana-ake, te rimurapa, te poro mīti inamata, te tīhi, te pīta, me ētahi atu, ā, kei te whakaatu ngā kāwai i te ia o te kanorau me te wehewehe. Hei tāpiri, kua wehea anō hoki ngā reka o ngā hua, pērā i ngā nūru ngata Liuzhou, ngā nūru raihi Guilin, ngā nūru whakaranu Nanchang, me ngā nūru whakaranu hinu poaka Changsha i whakarewahia e te kamupene i runga i ngā āhuatanga o te rohe.
Hei tāpiritanga, kua whānuitia hoki e te umanga ngā āhuatanga kai o te kai watea me te kai tere, kei roto i ēnei āhuatanga kai pēnei i te kai takitahi, te kai whānau, te kai ohanga pō hou, ngā tirohanga o waho, me te tiritiri i roto i ngā whare moe.
I tēnei whakaaro, i kī a Liu Xingjian, ina tae te ahumahi ki tētahi taumata, he ture e kore e taea te karo te huri mai i te whanaketanga whānui ki te mahi kua whakatikatikaina. Me rapu e ngā waitohu hou ngā ara rerekētanga mai i ngā mara kua wehea.
"Ko te wehewehenga me te whakahounga o te ahumahi o nāianei ko te hua o te whakapai ake i te taha kaihoko kia akiakihia ai te auahatanga me te whakapai ake i te taha ahumahi. I te heke mai, ka uru te ara wehewehenga o ngā kai Hainamana katoa ki tētahi āhuatanga whakataetae whānui, maha-ahu, ā, ko te kaha o te hua ka noho hei take matua mō ngā umanga ki te hanga i tā rātou ake ahumahi. Koinei te kī ki te arai," te kī a Zhu Danpeng.
I kī a Ahorangi Sun Baoguo, he tohunga mātauranga nō te Chinese Academy of Engineering, ko te aronga matua o te whanaketanga o ngā kai ngāwari me ngā kai Hainamana ā muri ake nei he kupu e whā, arā, "te reka me te hauora". Me aro te whanaketanga o te umanga kai ki te reka me te hauora.
Ina hoki, ko te whakapakari i te hauora o ngā kai watea me ngā kai tere tetahi o ngā huarahi o te whakapai ake me te panonitanga ahumahi i ngā tau tata nei, ā, he maha ngā kamupene e neke ana ki te kai hauora mā te hangarau hou. Hei tauira, ko te kāwai o ngā nūru tere. Ko te hauora o tēnei momo umanga e whakaatahia ana i te whakaiti i te hinu me te whakanui ake i te kai totika. E ai ki te whakaurunga mana o Jinmailang, ka tutuki i a ia ngā hiahia o ngā kaihoko mō te "whakaiti i te hinu, te tote me te huka" mā te hangarau tunu kai 0-parai me te hangarau whakamaroke tio FD. Haunga ngā nūru tere, he maha ngā hua me ngā waitohu hou e aro ana ki te hauora kua puta ake i te mākete kai watea me te kai tere, pērā i te hupa heihei tawhito tere e aro ana ki te kai totika, te nūru makariri konjac iti-ngako, ngā nūru rimu, me ētahi atu; ngā waitohu hou e aro ana ki te hauora me te iti o ngā kaora pērā i a Super Zero, Orange Run, me ētahi atu.
Ko ngā hua auaha te tikanga o te pikinga o ngā utu. I kōrero te kaiwhakahaere o tētahi wheketere tukatuka kai i Henan ki ngā kairīpoata, "Hei whakawhanake i ngā hua hauora hou, kua hangaia e tā mātou wheketere he taiwhanga ā-roto mō ngā hua i whakawhanakehia e rātou anō me te whakamātautau hua kua oti, me ētahi atu, engari nā tēnei anō hoki kua piki ake te utu." I kōrero a Cai Hongliang, te kaiwhakaū me te heamana o te waitohu kohua Zihai, ki ngā pāpāho, "Nā te whakamahinga o te hangarau whakamaroke-tio kua piki ake ngā utu e pā ana ki te whā ngā wā." I tohu a Liu Xingjian, "I tēnei wā o te whakawhirinaki ki tētahi painga nui hei toa i te ao. I mua, me whakahou tonu ngā umanga i ngā raina hua, te whakaiti i ngā utu, me te whakatutuki i te hiahia o ngā kaihoko, e whakamātautau ana hoki i ngā kaha o te mekameka tuku o ngā umanga."
He mea tika kia mōhiotia kua tīmata te maha o ngā kamupene ki te whakapai ake i ā rātou mekameka tuku. E ai ki ngā kōrero a te marea, e rima ngā turanga whakaputa a Akuan Foods, ā, e whakarato ana i ngā ratonga OEM mō ngā waitohu rongonui maha. Kua haumi a Zihi Pot ki roto i ngā wheketere neke atu i te tekau mā rua, me te whai kia whai wāhi nui ki te ahumahi o ngā rihi me ētahi atu kai, me te whakahaere i te mahi utu.
I kī a Fang Ajian, te kaiwhakaū me te Tumu Whakahaere Matua o Bagou, ahakoa kua akiakihia e te ia o te paerewa kai te arotau i te mekameka tuku kai tere me te ngāwari, mō ētahi hua, kāore he otinga kua rite mō te pūnaha tuku kai tere e pā ana ki te whakaora i te reka; hei tāpiri, kei reira ngā wheketere o runga. Ko te raruraru roa o te whakawhirinakitanga ara me te kore hihiri ki te whakahou i te tukanga whakaputa ko te tikanga me whakaoti te whakapai ake i te mekameka tuku e te taha tono. I mea ia, "Kei a Bagou te mana whakahaere i ngā hononga whakaputa matua, ā, ka whakaitihia ngā utu whakaputa mā te whai i ngā utu me te whakawhiti hohonu i te mekameka tuku. Nā roto i ngā mahi kotahi tau, kua heke te utu kirimana katoa o te raupapa hua katoa mā te 45%."
Kei te tere haere te whakataetae i waenga i ngā waitohu tawhito me ngā waitohu hou
I kite te kairīpoata kua wehea ngā kaitākaro o nāianei i te mākete kai tere me te kai ngāwari ki ngā waitohu hou pēnei i a Lamenshuo, Kongke, me Bagou, me ngā waitohu tuku iho pēnei i a Master Kong me Uni-President. He rerekē ngā kaupapa matua whanaketanga o ia kamupene. I tēnei wā, kua uru te umanga ki te wāhanga whanaketanga o te whakataetae hauora i waenga i ngā waitohu hou me ngā waitohu tawhito. Ka mau tonu ngā waitohu tuku iho i te ia o te auahatanga mā te whakarewa i ngā hua hou, ko ngā waitohu hou ia e kaha ana ki te mahi i ngā kāwai auaha me te hokohoko ihirangi kia whai i tētahi ara rerekē.
E whakapono ana a Zhu Danpeng kua whai pānga waitohu, pānga tauine, me ngā raina whakaputa kua pakari, me ētahi atu mea anō hoki ngā kaihanga tuku iho, ā, ehara i te mea uaua ki te auaha, ki te whakapai ake, me te whakahou. Mō ngā waitohu hou, me whai tonu i tētahi mekameka tuku katoa, te pumau o te kounga, te auahatanga o te tirohanga, te whakapai ake i te pūnaha ratonga, te whakarei ake i te piripono o te kiritaki, me ētahi atu mea anō hoki.
E ai ki ngā mahi a ngā umanga tuku iho, kei te anga whakamua ngā umanga pēnei i a Master Kong me Uni-President ki te taumata teitei. I te tīmatanga o tēnei tau, i whakarewahia e Jinmailang tētahi waitohu Ramen Fan teitei; i mua, i whakarewahia e Master Kong ētahi waitohu teitei pēnei i a "Suda Noodle House"; i whakarewahia e Uni-President ētahi waitohu teitei pēnei i a "Man-Han Dinner" me "Kaixiaozao", ā, i whakatuwheratia he toa motuhake motuhake.
Mai i te tirohanga o ngā rautaki waitohu hou, kei te whai a Akuan Foods me Kongke i tētahi ara rerekē. Hei tauira, kua hopukina e Akuan Foods ngā āhuatanga ā-rohe, ā, kua whakarewahia e rātou tata ki te 100 ngā taonga pērā i te Sichuan Noodles Series me te Chongqing Small Noodles Series; ka uru atu a Kongke me Ramen Said ki tētahi wāhanga mākete moana kikorangi, ko te tuatahi e aro ana ki te rimurapa, ā, ko te tuarua e aro ana ki te ramen Hapanihi. Mō ngā hongere, kua tīmata ētahi waitohu hou ki te huarahi o te whakaurunga ipurangi me te tuimotu. E ai ki te pukapuka whakatairanga a Akuan Foods, mai i te tau 2019 ki te 2021, ko te moni whiwhi mai i ngā hongere ipurangi ka 308 miriona yuan, 661 miriona yuan me te 743 miriona yuan, ka piki haere i ia tau; kei te piki haere te maha o ngā kaihokohoko tuimotu, 677, 810, 906 ngā kāinga. Hei tāpiri, e ai ki a Fang Ajian, ko te ōwehenga hoko ipurangi me te tuimotu a Bagou he 3:7, ā, ka whakamahia tonutia e ia ngā hongere tuimotu hei tūranga hoko matua mōna a meake nei.
"I ēnei rā, kei te wehewehea tonutia te umanga kai ngāwari me te kai tere, ā, kei te whakatipuhia hoki ngā waitohu hou ki konei. Ko ngā āhuatanga kai, te kanorau o ngā rōpū kaihoko, me te wehewehenga o ngā hongere kei te whakarato tonu i ngā whai wāhitanga mō ngā waitohu hou kia tū motuhake," te kī a Liu Xingjian.
I mea atu a Xu Xiongjun ki ngā kairīpoata, "Ahakoa he waitohu hou, he waitohu tuku iho rānei, ko te kaupapa matua ko te mahi pai i roto i te tūnga tika me te auahatanga kāwai, me te whakatutuki i ngā hiahia kai a te hunga rangatahi. Hei tāpiri, kāore e taea te wareware i ngā ingoa waitohu me ngā pepeha pai."
Wā tuku: Hakihea-15-2022